Farm Asset Protection Platform
Irish Cattle and Sheep Farmers Association
Presented by ProTracs Limited · March 2026 · Confidential
A Partnership Built for Cattle and Sheep Farmers
Protect what matters. Earn from what you promote.
ProTracs is proposing a strategic reseller partnership with the Irish Cattle and Sheep Farmers Association — the dedicated voice of suckler, beef and sheep farmers across Ireland. Through FarmTracs, Ireland's dedicated farm asset protection platform, ICSA can offer its members a meaningful solution to the growing threat of agricultural theft, while generating a significant and genuinely recurring revenue stream for the association at zero cost to enter.
in Ireland
Farmers
Theft Annually
to ICSA
The Challenge Facing Cattle and Sheep Farmers
Agricultural Crime in Ireland
- • Tractors, ATVs, quad bikes, livestock trailers and cattle handling equipment are primary targets for organised theft gangs operating across rural Ireland
- • Suckler and sheep farms — often located in isolated upland and western areas — face the longest Garda response times, giving criminals time to move assets before help arrives
- • Livestock theft, fuel siphoning, and tool theft cause significant seasonal losses for beef and sheep producers operating on tight margins
- • Insurance premiums continue to rise as agricultural crime rates increase — ICSA members need a proactive solution, not just a claim form
- • Traditional security measures such as CCTV and locks offer limited deterrence against professional criminal operations targeting remote farms
- • Cattle and sheep farmers need affordable, always-on protection that works in the most remote upland and western locations — without mains power or Wi-Fi
FarmTracs is the Solution
FarmTracs is Ireland's dedicated IoT farm asset protection platform — combining real-time GPS tracking, SIM-based cellular and Bluetooth smart network technology, microdot asset tagging, and an AI-powered dashboard to give Irish farmers total visibility and control over their equipment, machinery and assets. At just €5/month per device (ex VAT), it is the most affordable and effective farm protection available on the Irish market.
The FarmTracs Platform
Track, Monitor, Recover — Built for Irish Agriculture
Real-Time GPS Tracking
Live location of all farm assets on one map. Know exactly where your equipment, trailers and livestock handling gear is at all times, day or night, from any device.
Instant Theft Alerts
Automated SMS, email and app alerts the moment an asset moves unexpectedly. Geofencing creates virtual boundaries around the farm — any after-hours movement triggers an immediate alert.
Flexible Connectivity
Two proven technologies in one range: SIM-based cellular GPS for real-time tracking on tractors and vehicles, and Bluetooth smart network tags for trailers and equipment — no SIM required, no monthly data cost.
AI-Powered Dashboard
Visual maps of the entire farm with historical data, usage analytics and operational insights to optimise farm management beyond security.
Microdot Asset Tagging
Thousands of microscopic ID discs (0.5mm) applied to equipment. Fluoresce under UV light — providing indisputable proof of ownership to An Garda Síochána.
99.9% Platform Uptime
Enterprise-grade reliability with 24/7 monitoring. Farmers can rely on FarmTracs to be there when it matters most — at 3am when an alert fires.
The ICSA Partnership Model
Two revenue streams. Zero cost to enter. Lifetime earnings.
Device Sales Commission
Every time an ICSA member purchases a FarmTracs device through the ICSA partnership, the association earns a 10% commission on the hardware sale price. Paid per unit sold, with no cap and no minimum.
Example: 500 members each buy 3 devices at avg. €52 = €7,800 commission earned
Monthly Platform Royalty
For every active device on the FarmTracs platform, ICSA earns €1 per month — for the entire lifetime of that farmer's account. A true passive income stream that compounds automatically as the membership grows.
Example: 500 members × 3 devices = €1,500/month — every month, indefinitely
Platform Pricing: ICSA members pay €5.00/month per device (ex VAT) for FarmTracs. ICSA earns €1.00 of every €5.00 collected per active device, every month, forever — with no further action required after sign-up.
Device Range & ICSA Commission
Every device sold earns ICSA a 10% commission on the sale price.
PB705
IP68 Bluetooth Asset Tag
Fully waterproof and dustproof — tracks via Bluetooth smart network. Ideal for livestock trailers, cattle crushes and outdoor farm equipment exposed to the elements
Device Price
€36
ICSA Commission
€3.60 / unit
PB703
Bluetooth Asset Tag
Compact and versatile — tracks via Bluetooth smart network. Attach to tools, handheld equipment, sheep handling crates and smaller farm assets
Device Price
€44
ICSA Commission
€4.40 / unit
VL110C
GPS Vehicle & Machinery Tracker
SIM-based cellular GPS with real-time live tracking — the right choice for tractors, quad bikes and high-value machinery where instant positioning is essential
Device Price
€51
ICSA Commission
€5.10 / unit
LL705
Long-Range Asset Tracker
SIM-based long-range tracking for premium assets — bale wrappers, round balers, livestock trailers and high-value cattle and sheep handling equipment
Device Price
€78
ICSA Commission
€7.80 / unit
Invisible. Permanent. Irrefutable.
Thousands of microscopic ID discs applied directly to farm equipment surfaces. Visible only under UV light, readable at temperatures exceeding 1,000°C, resistant to chemical degradation. Accepted by An Garda Síochána as legal proof of ownership — the last line of defence when a device goes missing.
Tagging Brush
1,000 microdots
€31
ICSA earns €3.10
Tagging Tube
3,000 microdots
€35
ICSA earns €3.50
Tagging Wand
3,000 microdots
€39
ICSA earns €3.90
ICSA Revenue Calculator
Drag the sliders to see ICSA's potential earnings at different adoption levels.
Device Commission
One-time at sign-up
€7,800
Monthly Royalty
Every month, forever
€1,500/mo
Annual Royalty
Per year from platform
€18,000/yr
5-Year Total
Cumulative inc. devices
€97,800
With 500 farms and 3 devices each: ICSA earns a one-time device commission of €7,800, then €1,500 every month — €18,000 per year from platform royalties alone. Over 5 years, that totals €97,800.
Pilot Programme
We propose launching with a structured 30-day pilot across a small selection of ICSA member farms — validating FarmTracs in real Irish cattle and sheep farming conditions before any wider promotion to the membership.
Duration
30 Calendar Days
Pilot Farms
5–10 ICSA Members
Sectors
Suckler, Sheep, Beef
Start Date
TBD — By Agreement
Device Installation & Configuration
FarmTracs devices installed and tested across pilot farm assets. Geofences configured per farm boundary. Microdot tagging applied to key equipment. Alert thresholds set to each farmer's preferences — movement alerts, geofence breaches, after-hours activity.
Platform Onboarding & Training
Online training session for pilot farmers covering the FarmTracs dashboard, alert management, geofencing, and how to respond to theft alerts. Designed to be simple — no technical background required. ProTracs support team on call throughout the pilot period.
Pilot Go-Live
Official start of the 30-day operational pilot. All devices live, farmers monitoring their assets, ProTracs team on standby for any queries or technical support needs.
Pilot Review & Rollout Decision
Full evaluation report presented to ICSA — device performance, farmer feedback, alert accuracy, platform reliability and any issues encountered. Joint decision on full member rollout strategy, marketing approach, and official launch timeline.
Path to Full Rollout
A successful pilot leads to a structured national launch across ICSA's 20,000+ member base — growing both member protection and ICSA revenue at every stage.
5–10
ICSA Member Farms
30-Day Evaluation
500+
ICSA Member Farms
National member promotion campaign
5,000+
ICSA Member Farms
Full national ICSA member programme
Why ProTracs?
Irish Company. Irish Focus.
- • ProTracs is a registered Irish company (Reg. 755105, VAT 4241437BH) with a focus on the Irish market
- • FarmTracs was designed specifically for Irish agricultural conditions, including the remote upland and western terrain where ICSA members operate
- • Irish support team — direct access, fast response, no overseas call centres
Proven Platform
- • 99.9% platform uptime — enterprise-grade reliability that farmers and security professionals depend on
- • Deployed across multiple sectors including agriculture, security, and risk management
- • Continuously developed — regular platform updates driven by real customer feedback
Zero Barrier to Entry for ICSA
- • No setup fees, no minimum commitments, no capital expenditure required from ICSA to participate
- • ProTracs handles all fulfilment, billing, technical support, and customer service
- • ICSA simply promotes FarmTracs to members — ProTracs manages everything else
Genuine Member Value
- • Real protection for farmers' livelihoods — not a marketing gimmick, a genuine tool that recovers stolen equipment and deters cattle and sheep farm crime
- • At €5/month, FarmTracs is the most accessible farm protection on the Irish market — within reach of even the smallest suckler or sheep enterprise
- • Reinforces ICSA's position as the essential advocate for cattle and sheep farmers — beyond policy, into everyday farm life
Next Steps
We look forward to beginning this conversation with the ICSA team.
Initial Meeting
A short introductory call or meeting with ICSA leadership to review this proposal and answer any questions.
Pilot Farm Selection
ICSA nominates 5–10 willing member farms across different sectors — suckler, beef, and sheep — for the 30-day pilot programme.
Partnership Agreement
Formalise the reseller partnership terms, commission structure, and pilot programme scope with a simple signed agreement.
Pilot Launch & National Rollout
Deploy to pilot farms, review the results at 30 days, and launch the FarmTracs programme to the full ICSA membership.